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	edition = {1 Exp Rev},
	title = {Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions},
	isbn = {0061353248},
	shorttitle = {Predictably Irrational, Revised and Expanded Edition},
	publisher = {Harper Perennial},
	author = {Ariely, Dan},
	month = apr,
	year = {2010}
}

@article{huber_adding_1982,
	title = {Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis},
	volume = {9},
	copyright = {Copyright © 1982 Journal of Consumer Research, Inc.},
	issn = {0093-5301},
	shorttitle = {Adding Asymmetrically Dominated Alternatives},
	url = {http://www.jstor.org/stable/2488940},
	number = {1},
	urldate = {2012-09-20},
	journal = {Journal of Consumer Research},
	author = {Huber, Joel and Payne, John W. and Puto, Christopher},
	month = jun,
	year = {1982},
	note = {{ArticleType:} research-article / Full publication date: Jun., 1982 / Copyright © 1982 Journal of Consumer Research, Inc.},
	pages = {90--98},
}

@inproceedings{teppan_minimization_2009,
	address = {Washington, {DC}, {USA}},
	series = {{WI-IAT} '09},
	title = {Minimization of Product Utility Estimation Errors in Recommender Result Set Evaluations},
	isbn = {978-0-7695-3801-3},
	url = {http://dx.doi.org/10.1109/WI-IAT.2009.11},
	doi = {10.1109/WI-IAT.2009.11},
	urldate = {2012-09-25},
	booktitle = {Proceedings of the 2009 {IEEE/WIC/ACM} International Joint Conference on Web Intelligence and Intelligent Agent Technology - Volume 01},
	publisher = {{IEEE} Computer Society},
	author = {Teppan, Erich Christian and Felfernig, Alexander},
	year = {2009},
	keywords = {Decoy Effects, Recommender Systems},
	pages = {20–27},
}

@article{ratneshwar_toward_1987,
	title = {Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity},
	volume = {13},
	copyright = {Copyright © 1987 Journal of Consumer Research, Inc.},
	issn = {0093-5301},
	shorttitle = {Toward Understanding the Attraction Effect},
	url = {http://www.jstor.org/stable/2489372},
	number = {4},
	urldate = {2012-09-24},
	journal = {Journal of Consumer Research},
	author = {Ratneshwar, Srinivasan and Shocker, Allan D. and Stewart, David W.},
	month = mar,
	year = {1987},
	note = {{ArticleType:} research-article / Full publication date: Mar., 1987 / Copyright © 1987 Journal of Consumer Research, Inc.},
	pages = {520--533},
},

@article{sen_knowledge_1998,
	title = {Knowledge, Information Mode, and the Attraction Effect},
	volume = {25},
	copyright = {Copyright © 1998 Journal of Consumer Research, Inc.},
	issn = {0093-5301},
	url = {http://www.jstor.org/stable/10.1086/209527},
	number = {1},
	urldate = {2012-09-20},
	journal = {Journal of Consumer Research},
	author = {Sen, Sankar},
	month = jun,
	year = {1998},
	note = {{ArticleType:} research-article / Full publication date: June 1998 / Copyright © 1998 Journal of Consumer Research, Inc.},
	pages = {64--77},
}

@article{bettman_constructive_1998,
  title={Constructive consumer choice processes},
  author={Bettman, James R and Luce, Mary Frances and Payne, John W},
  journal={Journal of consumer research},
  volume={25},
  number={3},
  pages={187--217},
  year={1998},
  publisher={JSTOR}
}

@article{huber_adding_1982,
	title = {Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis},
	volume = {9},
	copyright = {Copyright © 1982 Journal of Consumer Research, Inc.},
	issn = {0093-5301},
	shorttitle = {Adding Asymmetrically Dominated Alternatives},
	url = {http://www.jstor.org/stable/2488940},
	number = {1},
	urldate = {2012-09-20},
	journal = {Journal of Consumer Research},
	author = {Huber, Joel and Payne, John W. and Puto, Christopher},
	month = jun,
	year = {1982},
	note = {{ArticleType:} research-article / Full publication date: Jun., 1982 / Copyright © 1982 Journal of Consumer Research, Inc.},
	pages = {90--98},
}

@article{parducci_independent_1976,
	title = {Independent contexts for category ratings: A range-frequency analysis},
	volume = {20},
	issn = {1943-3921},
	shorttitle = {Independent contexts for category ratings},
	url = {http://www.springerlink.com/content/gl0445115pp71100/abstract/},
	doi = {10.3758/BF03199416},
	number = {5},
	urldate = {2012-09-26},
	journal = {Attention, Perception, \& Psychophysics},
	author = {Parducci, Allen and Knobel, Susan and Thomas, Christopher},
	year = {1976},
	keywords = {Behavioral Science},
	pages = {360--366},
}

@article{wedell_using_1996,
	title = {Using Judgments to Understand Decoy Effects in Choice},
	volume = {67},
	issn = {0749-5978},
	url = {http://www.sciencedirect.com/science/article/pii/S0749597896900837},
	doi = {10.1006/obhd.1996.0083},
	number = {3},
	urldate = {2012-09-24},
	journal = {Organizational Behavior and Human Decision Processes},
	author = {Wedell, Douglas H. and Pettibone, Jonathan C.},
	month = sep,
	year = {1996},
	pages = {326--344},
}

@article{simonson_choice_1989,
	title = {Choice Based on Reasons: The Case of Attraction and Compromise Effects},
	volume = {16},
	copyright = {Copyright © 1989 Journal of Consumer Research, Inc.},
	issn = {0093-5301},
	shorttitle = {Choice Based on Reasons},
	url = {http://www.jstor.org/stable/2489315},
	number = {2},
	urldate = {2012-10-23},
	journal = {Journal of Consumer Research},
	author = {Simonson, Itamar},
	month = sep,
	year = {1989},
	note = {{ArticleType:} research-article / Full publication date: Sep., 1989 / Copyright © 1989 Journal of Consumer Research, Inc.},
	pages = {158--174},
}

@article{huber_market_1983,
	title = {Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects},
	volume = {10},
	copyright = {Copyright © 1983 Journal of Consumer Research, Inc.},
	issn = {0093-5301},
	shorttitle = {Market Boundaries and Product Choice},
	url = {http://www.jstor.org/stable/2488854},
	number = {1},
	urldate = {2012-09-24},
	journal = {Journal of Consumer Research},
	author = {Huber, Joel and Puto, Christopher},
	month = jun,
	year = {1983},
	note = {{ArticleType:} research-article / Full publication date: Jun., 1983 / Copyright © 1983 Journal of Consumer Research, Inc.},
	pages = {31--44},
}

@article{pettibone_examining_2000,
	title = {Examining Models of Nondominated Decoy Effects across Judgment and Choice},
	volume = {81},
	issn = {0749-5978},
	url = {http://www.sciencedirect.com/science/article/pii/S0749597899928807},
	doi = {10.1006/obhd.1999.2880},
	number = {2},
	urldate = {2012-11-04},
	journal = {Organizational Behavior and Human Decision Processes},
	author = {Pettibone, Jonathan C and Wedell, Douglas H},
	month = mar,
	year = {2000},
	pages = {300--328},
}

@article{ariely_seeking_1995,
	title = {Seeking Subjective Dominance in Multidimensional Space: An Explanation of the Asymmetric Dominance Effect},
	volume = {63},
	issn = {0749-5978},
	shorttitle = {Seeking Subjective Dominance in Multidimensional Space},
	url = {http://www.sciencedirect.com/science/article/pii/S0749597885710758},
	doi = {10.1006/obhd.1995.1075},
	number = {3},
	urldate = {2012-09-24},
	journal = {Organizational Behavior and Human Decision Processes},
	author = {Ariely, Dan and Wallsten, Thomas S.},
	month = sep,
	year = {1995},
	pages = {223--232},
}

@article{mellers_trade_offs_1994,
	title = {Trade-offs depend on attribute range},
	volume = {20},
	issn = {0096-1523},
	doi = {10.1037/0096-1523.20.5.1055},
	number = {5},
	journal = {Journal of Experimental Psychology: Human Perception and Performance},
	author = {Mellers, Barbara A. and Cooke, Alan D. J.},
	month = oct,
	year = {1994},
	keywords = {college students, judgment, narrow vs wide attribute range, Rank Order Correlation, rank order scale value, Stimulus Variability},
	pages = {1055--1067},
},

@article{wedell_distinguishing_1991,
	title = {Distinguishing among models of contextually induced preference reversals},
	volume = {17},
	issn = {0278-7393},
	doi = {10.1037/0278-7393.17.4.767},
	number = {4},
	journal = {Journal of Experimental Psychology: Learning, Memory, and Cognition},
	author = {Wedell, Douglas H.},
	month = jul,
	year = {1991},
	keywords = {alternatives choice selection, asymmetrically dominated decoy, Choice Behavior, college students, Contextual Associations},
	pages = {767--778},
}

@article{simonson_choice_1992,
  title={Choice in context: tradeoff contrast and extremeness aversion.},
  author={Simonson, Itamar and Tversky, Amos},
  journal={Journal of marketing research},
  year={1992},
  publisher={American Marketing Association}
}

@article{roe_multialternative_2001,
	title = {Multialternative decision field theory: a dynamic connectionist model of decision making},
	volume = {108},
	issn = {0033-{295X}},
	shorttitle = {Multialternative decision field theory},
	url = {http://www.ncbi.nlm.nih.gov/pubmed/11381834},
	number = {2},
	urldate = {2012-09-27},
	journal = {Psychological review},
	author = {Roe, R M and Busemeyer, J R and Townsend, J T},
	month = apr,
	year = {2001},
	note = {{PMID:} 11381834},
	keywords = {Artificial Intelligence, Choice Behavior, Decision Making, Computer-Assisted, Decision Theory, Humans, Neural Networks (Computer)},
	pages = {370--392}
}

@article{simonson_choice_1989,
	title = {Choice Based on Reasons: The Case of Attraction and Compromise Effects},
	volume = {16},
	copyright = {Copyright © 1989 Journal of Consumer Research, Inc.},
	issn = {0093-5301},
	shorttitle = {Choice Based on Reasons},
	url = {http://www.jstor.org/stable/2489315},
	number = {2},
	urldate = {2012-10-23},
	journal = {Journal of Consumer Research},
	author = {Simonson, Itamar},
	month = sep,
	year = {1989},
	note = {{ArticleType:} research-article / Full publication date: Sep., 1989 / Copyright © 1989 Journal of Consumer Research, Inc.},
	pages = {158--174},
}

@article{schwarzkopf_effects_2003,
  title={The effects of attraction on investment decisions},
  author={Schwarzkopf, David L},
  journal={The Journal of Behavioral Finance},
  volume={4},
  number={2},
  pages={96--108},
  year={2003},
  publisher={Taylor \& Francis}
}

@article{ratneshwar_toward_1987,
	title = {Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity},
	volume = {13},
	copyright = {Copyright © 1987 Journal of Consumer Research, Inc.},
	issn = {0093-5301},
	shorttitle = {Toward Understanding the Attraction Effect},
	url = {http://www.jstor.org/stable/2489372},
	number = {4},
	urldate = {2012-09-24},
	journal = {Journal of Consumer Research},
	author = {Ratneshwar, Srinivasan and Shocker, Allan D. and Stewart, David W.},
	month = mar,
	year = {1987},
	note = {{ArticleType:} research-article / Full publication date: Mar., 1987 / Copyright © 1987 Journal of Consumer Research, Inc.},
	pages = {520--533},
}

@inproceedings{teppan_impacts_2010,
	title = {Impacts of Decoy Effects on the Decision Making Ability},
	doi = {10.1109/CEC.2010.30},
	booktitle = {2010 {IEEE} 12th Conference on Commerce and Enterprise Computing ({CEC)}},
	author = {Teppan, {E.C.} and Friedrich, G. and Felfernig, A.},
	month = nov,
	year = {2010},
	keywords = {availability, configuration management, configuration systems, customized decision support, decision biases, decision confidence, decision dilemmas, decision maker, decision making, decision making ability, decision situations, decision support systems, decision taking ability, decision task, decision time, Decoy Effects, decoy minimization, e-sales platforms, {ELECTRONIC} commerce, grounding forth implementation, in-depth-analysis, intelligent mechanisms, minimisation, objectivity, optimal product, Price, quality features, Recommender Systems, sales management, self confidence, single optimal solution item, solution set size, time consumption},
	pages = {112 --119},
}

@article{vessey_cognitive_2007,
  title={Cognitive Fit: A Theory-Based Analysis of the Graphs Versus Tables Literature*},
  author={Vessey, Iris},
  journal={Decision Sciences},
  volume={22},
  number={2},
  pages={219--240},
  year={2007},
  publisher={Wiley Online Library}
}

@inproceedings{rao_table_1994,
	title = {The table lens: Merging graphical and symbolic representations in an interactive focus+ context visualization for tabular information},
	shorttitle = {The table lens},
	booktitle = {Proceedings of the {SIGCHI} conference on Human factors in computing systems: celebrating interdependence},
	author = {Rao, R. and Card, S. K},
	year = {1994},
	pages = {322},
}

@article{kim_does_2012,
  title={Does an Eye Tracker Tell the Truth about Visualizations?: Findings while Investigating Visualizations for Decision Making},
  author={Kim, Sung-Hee and Dong, Zhihua and Xian, Hanjun and Upatising, Benjavan and Yi, Ji Soo},
  journal={Visualization and Computer Graphics, IEEE Transactions on},
  volume={18},
  number={12},
  pages={2421--2430},
  year={2012},
  publisher={IEEE}
}

@article{hur_comparative_2012,
	author = {Hur, Inkyoung and Kim, Sung-Hee and Samak, Anya and Yi, Ji Soo},
	title = {A Comparative Study of Three Sorting Techniques in Performing Cognitive Tasks on a Tabular Representation},
	journal = {International Journal of Human-Computer Interaction},
	year = {2012},
	note = {{doi}:10.1080/10447318.2012.713802}
}

@inproceedings{hur_simulsort_2009,
	title = {{SimulSort:} Multivariate Data Exploration through an Enhanced Sorting Technique},
	shorttitle = {{SimulSort}},
	url = {http://dx.doi.org/10.1007/978-3-642-02577-8_75},
	urldate = {2010-06-01},
	booktitle = {Human-Computer Interaction International},
	author = {Hur, Inkyoung and Yi, Ji Soo},
	year = {2009},
	pages = {684--693},
}

@article{wedell1991distinguishing,
  title={Distinguishing among models of contextually induced preference reversals.},
  author={Wedell, Douglas H},
  journal={Journal of Experimental Psychology: Learning, Memory, and Cognition},
  volume={17},
  number={4},
  pages={767},
  year={1991},
  publisher={American Psychological Association}
}

@article{bateman2008decoy,
  title={Decoy effects in choice experiments and contingent valuation: asymmetric dominance},
  author={Bateman, Ian J and Munro, Alistair and Poe, Gregory L},
  journal={Land Economics},
  volume={84},
  number={1},
  pages={115--127},
  year={2008},
  publisher={University of Wisconsin Press}
}

@article{pratkanis1992brief,
  title={A brief history of research on phantom alternatives: Evidence for seven empirical generalizations about phantoms},
  author={Pratkanis, Anthony R and Farquhar, Peter H},
  journal={Basic and Applied Social Psychology},
  volume={13},
  number={1},
  pages={103--122},
  year={1992},
  publisher={Taylor \& Francis}
}

@article{pettibone2007testing,
  title={Testing alternative explanations of phantom decoy effects},
  author={Pettibone, Jonathan C and Wedell, Douglas H},
  journal={Journal of Behavioral Decision Making},
  volume={20},
  number={3},
  pages={323--341},
  year={2007},
  publisher={Wiley Online Library}
}

@article{trueblood2012multialternative,
  title={Multialternative context effects obtained using an inference task},
  author={Trueblood, Jennifer S},
  journal={Psychonomic bulletin \& review},
  volume={19},
  number={5},
  pages={962--968},
  year={2012},
  publisher={Springer}
}

@article{celedon2013attraction,
  title={Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?},
  author={Celedon, Paulina and Milberg, Sandra and Sinn, Francisca},
  journal={Journal of Business Research},
  year={2013},
  publisher={Elsevier}
}

@article{yoon2008choice,
  title={Choice set configuration as a determinant of preference attribution and strength},
  author={Yoon, Song-Oh and Simonson, Itamar},
  journal={Journal of Consumer Research},
  volume={35},
  number={2},
  pages={324--336},
  year={2008},
  publisher={JSTOR}
}

@article{herne1997decoy,
  title={Decoy alternatives in policy choices: Asymmetric domination and compromise effects},
  author={Herne, Kaisa},
  journal={European Journal of Political Economy},
  volume={13},
  number={3},
  pages={575--589},
  year={1997},
  publisher={Elsevier}
}
@article{Tversky1972Elimination,
author = {Amos Tversky},
title = {{Elimination by aspects: A theory of choice}},
journal = {Psychological Review},
volume = {79},
year = {1972},
pages = {281--299},
issue = {4},
doi = {10.1037/h0032955},
masid = {2072744}
}

@article{tversky1993context,
  title={Context-dependent preferences},
  author={Tversky, Amos and Simonson, Itamar},
  journal={Management science},
  volume={39},
  number={10},
  pages={1179--1189},
  year={1993},
  publisher={INFORMS}
}